Author Archive
K+ Schaffen POP

K+ Schaffen POP

Point of Purchase display for Schaffen Watches at K+.
beautiful.

beautiful.

Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started.   SERIES 05
Action!

Action!

Branding for a local film production company.
Logo x 11

Logo x 11

Shine

Shine

Card design for UOB x UnionPay
Krisflyer

Krisflyer

Branding and card design for UOB + Krisflyer.
Signature Watches

Signature Watches

Working with varies craftsmen to promote Schaffen Watches signature series where one can inscribe unique dial signatures, customise individual components and finishing with a custom engraving. www.schaffenwatches.com  
NUS Arts Festival 2017

NUS Arts Festival 2017

Branding, design and concept for National University of Singapore annual Arts Festival 2017.
Eating with Joy

Eating with Joy

A set of recipes books designed for Asian Food Channel showcasing their top chefs’ food philosophies and recipes.  
Champion

Champion

Posters for Kyra Poh, iFly Singapore –  Freestyle Junior Champion at the 2nd FAI World Cup of Indoor Skydiving 2016
Colorplan

Colorplan

To celebrate the launch of Colorplan in Southeast Asia, K+ and RJ Paper invited ABD and 49 other local and international designers to design a range of notebooks produced exclusively for K+. kplus.sg/blogs/kplus/colorplan
Our Estate

Our Estate

Branding created for Esplanade. In celebration of Singapore National Day 2016.
Purely Business

Purely Business

A series of Corporate Cards for UOB.
Making A Difference

Making A Difference

A series of comic designed for P&G internal campaign to improve productivity and cultivate a better working attitude.
Life + Music

Life + Music

Banners for Spotify.
Yummy Treats!

Yummy Treats!

Banners for Spotify June Treats!
Logo x 13

Logo x 13

Building a Better Workplace

Building a Better Workplace

Annual review booklet for TAFEP – Tripartite Alliance for Fair & Progressive Employment Practices.
Premium Everything

Premium Everything

Facebook campaign for Spotify.
Everything with Music

Everything with Music

Online campaign for Spotify APAC.
Centre for the Arts

Centre for the Arts

Branding for NUS Centre for the Arts.
Esplanade Flipside

Esplanade Flipside

Branding for Esplanade Flipside arts festival for the young-at-heart!
What's Your Name?

What’s Your Name?

A series of model comp cards with their names treated with typography.
Cold Brew

Cold Brew

Branding and packaging for a new coffee company specializes in cold brewing.
You Only Live Once

You Only Live Once

Card design for UOB YOLO Card.
Delight

Delight

Logo and card design for UOB Delight Card.
beautiful.

beautiful.

Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started.   SERIES 04
Wonderful

Wonderful

An interview I did a few years back with Jooey Lek in her publication called Wonderful.  
Masonry

Masonry

Website created for a local company masonry.com.sg Collaboration with Roots Studio and Darren Soh.  
A Christmas Story

A Christmas Story

Promotional posters for a local fashion brand.
Wonder

Wonder

Branding, design and concept for National University of Singapore annual Arts Festival 2016. Video animation by Genesis Motion: https://www.youtube.com/watch?v=VMvq_3Nlp1I
Little Red Dot

Little Red Dot

Collaboration with Supermama for the Little Red Dot project at Singapore Inside Out Exhibition.
Heavy

Heavy

Paper samples promoting Suruku White – a heavy weight premium paper from Japan. Photography by John Nursalim.  
Logo x 13

Logo x 13

Make/Made

Make/Made

Cooking is about creation. This series of recipe cards for Electrolux S.E.A. feature the creation of wonderful dishes from the raw ingredients to masterpieces for the palate.    
Handiwerk

Handiwerk

Branding for a non-profit company that provides comprehensive employment services and opportunities for the disadvantaged people especially the disabled. This online shop sells products packed by the disadvantaged people.
Write Studio

Write Studio

Logo and Branding for a group of content creators.
Noodle Bar

Noodle Bar

Branding for a Vietnamese Noodle Bar.
Miles

Miles

Logo and card design for UOB PrviMiles Card.
SuperFunDae

SuperFunDae

Branding and character design for a family event at Gardens by the Bay.
Missing

Missing

An article I wrote about something…. It all started very innocently I suppose, but then it gradually turned into an obsession, sort of… The first inkling of this future obsession came when Kyra (my first daughter), like any usual 3-year-old child, got in touch with cartoons. First it was the television shows. Her interests for...
Logo x 11

Logo x 11

28th SEA Games

28th SEA Games

Card design for UnionPay x OCBC x 28th SEA Games.
BayBeats 2015

BayBeats 2015

Branding for Esplanade BayBeats 2015. The biggest music festival of its kind in Singapore and the region showcasing prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro and everything in between. Video animation by Genesis Motion: https://www.youtube.com/watch?v=ObXNiQ9n8AQ      
KULT - film

KULT – film

Redesigning a cult movie poster. Created for Kult Magazine in collaboration with The Projector, a independent cinema.
beautiful.

beautiful.

Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started.   SERIES 03
National Plate

National Plate

The communal chinese chess table is a regular fixture in the void decks of many HDB estates. Over the years it has helped serve as a gathering place for the older generation, be it to battle at the strategic “Xiang Qi” game or simply adopt the “eye power” observational stance. JIANG! also represents the fighting...
Staples

Staples

These are food that feed the everyday Singaporeans. Inexpensive, can be taken conveniently on-the-go, without much fanfare. The infamous chicken rice, nasi lemak and breakfast bee hoon are staples that fuel our people. No matter where and what the occasion is, these foods remind us of the more palatable part of our life. A series of...
EGUARDIAN WEB

EGUARDIAN WEB

Website for e-guardian, a internet security company. Collaboration with Roots.
Logo x 13

Logo x 13

Hasbro Christmas Toyland

Hasbro Christmas Toyland

Microsite design for Hasbro Singapore. www.hasbroxmastoyland.com
Learning For Life

Learning For Life

Concept, art direction and book design for WDA (Singapore Workforce Development Agency) to commemorate 50 years of lifelong learning. Based on the idea of learning is never ending, the book comes with 10 different covers and titles of self-improvement and self-motivation, bringing alive the fun aspects of acquiring new knowledge. www.learningforlife.sg Website by Plate Interactive.    
beautiful.

beautiful.

Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started.   SERIES 02
beautiful.

beautiful.

Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started.   SERIES 01      
ONE card

ONE card

Limited edition ONE credit card for UOB to celebrate Singapore’s National Day. Some proposed designs as well as the final one.  
RJ Paper X ADFF

RJ Paper X ADFF

An advertisement done for RJ Paper as a proud sponsor of A Design Film Festival.                                                                                ...
Crushed

Crushed

Advertisement spreads designed for RJ Paper. Promoting their heavy weight paper series. Photography – John Nursalim  
M5

M5

Branding for a bouquet property located at River Valley.  
Logo x 21

Logo x 21

BayBeats 2014

BayBeats 2014

Branding for Esplanade BayBeats 2014. The biggest music festival of its kind in Singapore and the region showcasing prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro and everything in between.  
Violence In Singapore (East Coast Road)

Violence In Singapore (East Coast Road)

A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.    
Violence In Singapore (Tanjong Katong Road)

Violence In Singapore (Tanjong Katong Road)

A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.  
ANEW

ANEW

Every designer wants to save the world. We see ourselves as heroes of the visual universe. ABD was invited by The Design Society to design its Journal cover based on the idea of ‘anew’. To celebrate my 40th birthday in 2014, I’ve decided to make a fool of myself, to do something that I will...
Hidden Messages

Hidden Messages

Flowers have different meanings for different occasions. This set of typography and illustration flyer is done to promote a florist.  
Up Up and Away

Up Up and Away

Proposed super tees for iFly Singapore.
Liquid Art

Liquid Art

My new set of name cards – experimenting with the art of marbling.
Series 03

Series 03

The Browsing Project focuses on unloved books, those that remained on the shelves unsold. These books are collected from local bookstores and designers around the world are invited to use them as canvases to express their creativity, giving the books a second life. Series 03 exhibition is now online at www.browsingcopy.com          ...
Vanished

Vanished

Posters and flyers printed on sticker paper (Mirrorkote) created for a reading session at The Moluccas Room as part of a weekend event. Topic is on endangered and extinct birds. Most of the stickers were removed to emphasize the disappearing species of birds from our environment.
A Design Film Festival

A Design Film Festival

Programme booklet print advertisement and cinema on-screen advertisement for RJ Paper, one of the sponsor for the festival.  
Game of Thrones

Game of Thrones

This poster was commissioned by HBO for their Game of Thrones Art Exhibition. 21 x 36″. 14 – colours. Lithoprint on Munken.    
Part of Your Design

Part of Your Design

A series of branding ADs for RJ Paper.    
Sony Christmas Socks

Sony Christmas Socks

Festive packaging for Sony Singapore.  
Milestone

Milestone

A book for Masonry – a stone manufacturer. Photography by Darren Soh.
Sony USM Christmas Pack

Sony USM Christmas Pack

           
Decoration Type

Decoration Type

Decoration Type is created to celebrate the individual, being yourself and the unique personality and character of every single person. This font will be available from Feb 2013 onward at www.glyphwerk.com – a typography experiment which comprises of a curated type foundry, as well as type-based exhibitions.
100 Dreams

100 Dreams

A project for Phunk Studio’s exhibition.      
Logo x 10

Logo x 10

         
Home

Home

Packaging for Milk&Me fresh milk.  
Flight

Flight

Contribution for The Underscore Magazine Issue 03: Flight  
Purple

Purple

Identity for a play about life as a transsexual by Toy Factory Production.              
Marble

Marble

Posters for Masonry, a stone supplier based in Singapore.  
5.5

5.5

Corporate ID and packaging for a skin care brand.    
Walter's Water

Walter’s Water

Branding and packaging for a new mineral water brand.          
Turkey

Turkey

Branding for the opening of IE Singapore in Istanbul, Turkey.  
CushCush

CushCush

Branding for a traditional craft company based in Bali.    
EGUARDIAN

EGUARDIAN

Branding for an internet security company.          
Spring / Summer

Spring / Summer

Posters for Kids21 Spring / Summer 2012 collection.      
Crowbar Awards 2012

Crowbar Awards 2012

Short video tips for students participating for the Singapore Crowbar Awards 2012.     Winning the Crowbar 01                                     Winning the Crowbar 02 Winning the Crowbar 03
Show Us

Show Us

AD and Posters for The Design Society Scholarship. Students are invited to write/draw their answers onto the posters.  
Love

Love

Browsing Copy at CIRCA

Browsing Copy at CIRCA

The Browsing Copy Project exhibited at Millenia Walk Parco CIRCA. Nov 2011.    
For Browsing Only

For Browsing Only

The Browsing Copy project focuses on unloved books, those that remained on the selves unsold. These books are collected from bookstores and designers are invited to use them as canvases to express their creativity. The ‘before & after’ results are documented. This catalogue features both series one & two of the project and the 45 designers’...
Peel

Peel

Typeface design inspire by promotional retail graphics.    
The Stomping Ground

The Stomping Ground

Branding for a wine bar.      
40 Heroes

40 Heroes

A project for “100 Friends” exhibition to raise fund for Phunk’s TRANSMISSION: PROJECT 2011.        
Fabulous Style

Fabulous Style

Campaign to launch Club 21 Mobile App.      
Logo x 12

Logo x 12

Browsing Copy Series 02

Browsing Copy Series 02

Online exhibition at www.browsingcopy.com                                      
Cut

Cut

Magazine ad for a paper merchant.    
Beauty by Nature

Beauty by Nature

Branding for a beauty retail shop that carries natural beauty brands & products from around the world.