Beautiful is about looking at things differently. It’s about perception. It’s about beauty in imperfection, beauty in the ordinary, beauty in everything. Most of all, it’s about finding silver linings, living a happy life.

Beautiful is a graphic design studio set up by creative director, Roy Poh. Nominated by Institute of Advertising Singapore as 15 most influential Creative Directors in Singapore for 4 consecutive years, Beautiful was awarded Design Agency of the year at the Creative Circle Awards.

Roy has proven that good work need not be given up just to survive in today’s market with awards like the D&AD, Oneshow, Art Director’s Club, Type Director’s Club, Canneslion, Clio Awards, Young Guns, Communication Arts, Singapore Creative Circle Awards, Singapore Designers Award and many more of his projects have been featured in renowned industry periodicals. Most recently, he received the President’s Design Award, the most prestigious design award in Singapore.

Roy has also been invited to judge at both international and local award shows like the D&AD Global Award in London, Cannes Lion and Spikes Asia Awards,  Australia Young Guns Design & Advertising Award, the Singapore Crowbar Award, the Singapore Creative Circle Award and Young Asian Designers Award.

He constantly devote his personal time to the industry by tutoring students, contributing his services to design councils and associations, on various advisory panels for local art schools, participating in charity events through his designs and supporting the Singapore Design Festivals. Roy was also invited to give a talk on ‘Creativity in Singapore’ in London together with Minister of Communications and the Arts, Dr Lee Boon Yang.

Roy, together with 6 other industry creative leaders, founded The Design Society. A Singapore registered, non-profit organization dedicated to the goals of raising the general standard of design in Singapore, and growing its reach internationally. The focused on Applied Graphic Design and its contributions to Singapore visual culture and society in general. Seeking to inspire local designers and engage the public through greater understanding and appreciation for good design.



President’s Design Award

OneShow Gold Pencils

OneShow Silver Pencils

OneShow Bronze Pencils

D&AD In-Books

Art Director’s Club Silver Cube

Art Director’s Club Bronze Cube

Cannes Lion Bronze

Clio Award Silver

Type Director’s Club In-Book

Creative Review Annuals

Communication Arts Design Annuals

Communication Arts Advertising Annuals

Creative Circle Award Best of Show (Design)

Creative Circle Award Design Agency of the Year

Creative Circle Award Golds/Silvers/Bronzes

YoungGuns Award Silver Bullet

YoungGuns Award Bronze Bullet


Cannes Lion


Spikes Asia


Creative Circle


Young Asian Designer