i wood! wood u? series 02
Started this project about 2 years ago, inspired by my two daughters.In the eyes of every parent, their children will always be champion… my wife and I have always wanted our children to fill life with experiences, try new adventures and learn new things. Thus the name “I Wood! Wood U?” – meaning ‘why not’,...
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 06
i wood! wood u?
Branding and wooden trophy design for i wood! wood u? www.iwwu.me www.instagram.com/i_w_w_u/
Public Spaces
AUDE is launching a new upcoming project entitled ‘P.S. Made in Singapore’. Documenting public spaces in Singapore – spaces that bind people together through common experiences in familiar locations. I was invited to contribute. “I grew up attending a neighbourhood school in the 1980s. A time where most of the students lived within 1 km...
Friends
A series of illustration done for Team Firefly (Indoor Skydivers) to be printed onto stickers and badges given to fellow flyer friends.
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 05
Signature Watches
Working with varies craftsmen to promote Schaffen Watches signature series where one can inscribe unique dial signatures, customise individual components and finishing with a custom engraving. www.schaffenwatches.com
NUS Arts Festival 2017
Branding, design and concept for National University of Singapore annual Arts Festival 2017.
Eating with Joy
A set of recipes books designed for Asian Food Channel showcasing their top chefs’ food philosophies and recipes.
Champion
Posters for Kyra Poh, iFly Singapore – Freestyle Junior Champion at the 2nd FAI World Cup of Indoor Skydiving 2016
Colorplan
To celebrate the launch of Colorplan in Southeast Asia, K+ and RJ Paper invited ABD and 49 other local and international designers to design a range of notebooks produced exclusively for K+. kplus.sg/blogs/kplus/colorplan
Making A Difference
A series of comic designed for P&G internal campaign to improve productivity and cultivate a better working attitude.
Building a Better Workplace
Annual review booklet for TAFEP – Tripartite Alliance for Fair & Progressive Employment Practices.
Lorgan & Sons
Branding, packaging and illustration for a new coffee company specializes in cold brewing.
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 04
Masonry
Website created for a local company masonry.com.sg Collaboration with Roots Studio and Darren Soh.
Wonder
Branding, design and concept for National University of Singapore annual Arts Festival 2016. Video animation by Genesis Motion: https://www.youtube.com/watch?v=VMvq_3Nlp1I
Little Red Dot
Collaboration with Supermama for the Little Red Dot project at Singapore Inside Out Exhibition.
Heavy
Paper samples promoting Suruku White – a heavy weight premium paper from Japan. Photography by John Nursalim.
Make/Made
Cooking is about creation. This series of recipe cards for Electrolux S.E.A. feature the creation of wonderful dishes from the raw ingredients to masterpieces for the palate.
Handiwerk
Branding for a non-profit company that provides comprehensive employment services and opportunities for the disadvantaged people especially the disabled. This online shop sells products packed by the disadvantaged people.
Missing
An article I wrote about something…. It all started very innocently I suppose, but then it gradually turned into an obsession, sort of… The first inkling of this future obsession came when Kyra (my first daughter), like any usual 3-year-old child, got in touch with cartoons. First it was the television shows. Her interests for...
BayBeats 2015
Branding for Esplanade BayBeats 2015. The biggest music festival of its kind in Singapore and the region showcasing prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro and everything in between. Video animation by Genesis Motion: https://www.youtube.com/watch?v=ObXNiQ9n8AQ
KULT – film
Redesigning a cult movie poster. Created for Kult Magazine in collaboration with The Projector, a independent cinema.
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 03
National Plate
The communal chinese chess table is a regular fixture in the void decks of many HDB estates. Over the years it has helped serve as a gathering place for the older generation, be it to battle at the strategic “Xiang Qi” game or simply adopt the “eye power” observational stance. JIANG! also represents the fighting...
Staples
These are food that feed the everyday Singaporeans. Inexpensive, can be taken conveniently on-the-go, without much fanfare. The infamous chicken rice, nasi lemak and breakfast bee hoon are staples that fuel our people. No matter where and what the occasion is, these foods remind us of the more palatable part of our life. A series of...
Learning For Life
Concept, art direction and book design for WDA (Singapore Workforce Development Agency) to commemorate 50 years of lifelong learning. Based on the idea of learning is never ending, the book comes with 10 different covers and titles of self-improvement and self-motivation, bringing alive the fun aspects of acquiring new knowledge. www.learningforlife.sg Website by Plate Interactive.
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 02
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 01
ONE card
Limited edition ONE credit card for UOB to celebrate Singapore’s National Day. Some proposed designs as well as the final one.
RJ Paper X ADFF
An advertisement done for RJ Paper as a proud sponsor of A Design Film Festival. ...
Crushed
Advertisement spreads designed for RJ Paper. Promoting their heavy weight paper series. Photography – John Nursalim
BayBeats 2014
Branding for Esplanade BayBeats 2014. The biggest music festival of its kind in Singapore and the region showcasing prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro and everything in between.
Violence In Singapore (East Coast Road)
A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.
Violence In Singapore (Tanjong Katong Road)
A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.
ANEW
Every designer wants to save the world. We see ourselves as heroes of the visual universe. ABD was invited by The Design Society to design its Journal cover based on the idea of ‘anew’. To celebrate my 40th birthday in 2014, I’ve decided to make a fool of myself, to do something that I will...
Hidden Messages
Flowers have different meanings for different occasions. This set of typography and illustration flyer is done to promote a florist.
Series 03
The Browsing Project focuses on unloved books, those that remained on the shelves unsold. These books are collected from local bookstores and designers around the world are invited to use them as canvases to express their creativity, giving the books a second life. Series 03 exhibition is now online at www.browsingcopy.com ...
Vanished
Posters and flyers printed on sticker paper (Mirrorkote) created for a reading session at The Moluccas Room as part of a weekend event. Topic is on endangered and extinct birds. Most of the stickers were removed to emphasize the disappearing species of birds from our environment.
A Design Film Festival
Programme booklet print advertisement and cinema on-screen advertisement for RJ Paper, one of the sponsor for the festival.
Game of Thrones
This poster was commissioned by HBO for their Game of Thrones Art Exhibition. 21 x 36″. 14 – colours. Lithoprint on Munken.
Decoration Type
Decoration Type is created to celebrate the individual, being yourself and the unique personality and character of every single person. This font will be available from Feb 2013 onward at www.glyphwerk.com – a typography experiment which comprises of a curated type foundry, as well as type-based exhibitions.
