Staples
These are food that feed the everyday Singaporeans. Inexpensive, can be taken conveniently on-the-go, without much fanfare. The infamous chicken rice, nasi lemak and breakfast bee hoon are staples that fuel our people. No matter where and what the occasion is, these foods remind us of the more palatable part of our life. A series of...
Learning For Life
Concept, art direction and book design for WDA (Singapore Workforce Development Agency) to commemorate 50 years of lifelong learning. Based on the idea of learning is never ending, the book comes with 10 different covers and titles of self-improvement and self-motivation, bringing alive the fun aspects of acquiring new knowledge. www.learningforlife.sg Website by Plate Interactive.
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 02
beautiful.
Over the years, I’ve collected tons of beautiful images and illustrations. This is an exercise were they are incorporated into magazine covers titled – beautiful. Curated every month since ABD started. SERIES 01
ONE card
Limited edition ONE credit card for UOB to celebrate Singapore’s National Day. Some proposed designs as well as the final one.
RJ Paper X ADFF
An advertisement done for RJ Paper as a proud sponsor of A Design Film Festival. ...
Crushed
Advertisement spreads designed for RJ Paper. Promoting their heavy weight paper series. Photography – John Nursalim
BayBeats 2014
Branding for Esplanade BayBeats 2014. The biggest music festival of its kind in Singapore and the region showcasing prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro and everything in between.
Violence In Singapore (East Coast Road)
A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.
Violence In Singapore (Tanjong Katong Road)
A series of detailed architecture drawings of buildings near where I work, with a touch of violence (which hardly happen in Singapore). Just to make things more interesting.
ANEW
Every designer wants to save the world. We see ourselves as heroes of the visual universe. ABD was invited by The Design Society to design its Journal cover based on the idea of ‘anew’. To celebrate my 40th birthday in 2014, I’ve decided to make a fool of myself, to do something that I will...
Hidden Messages
Flowers have different meanings for different occasions. This set of typography and illustration flyer is done to promote a florist.
Series 03
The Browsing Project focuses on unloved books, those that remained on the shelves unsold. These books are collected from local bookstores and designers around the world are invited to use them as canvases to express their creativity, giving the books a second life. Series 03 exhibition is now online at www.browsingcopy.com ...
Vanished
Posters and flyers printed on sticker paper (Mirrorkote) created for a reading session at The Moluccas Room as part of a weekend event. Topic is on endangered and extinct birds. Most of the stickers were removed to emphasize the disappearing species of birds from our environment.
A Design Film Festival
Programme booklet print advertisement and cinema on-screen advertisement for RJ Paper, one of the sponsor for the festival.
Game of Thrones
This poster was commissioned by HBO for their Game of Thrones Art Exhibition. 21 x 36″. 14 – colours. Lithoprint on Munken.
Decoration Type
Decoration Type is created to celebrate the individual, being yourself and the unique personality and character of every single person. This font will be available from Feb 2013 onward at www.glyphwerk.com – a typography experiment which comprises of a curated type foundry, as well as type-based exhibitions.
Crowbar Awards 2012
Short video tips for students participating for the Singapore Crowbar Awards 2012. Winning the Crowbar 01 Winning the Crowbar 02 Winning the Crowbar 03
Show Us
AD and Posters for The Design Society Scholarship. Students are invited to write/draw their answers onto the posters.
For Browsing Only
The Browsing Copy project focuses on unloved books, those that remained on the selves unsold. These books are collected from bookstores and designers are invited to use them as canvases to express their creativity. The ‘before & after’ results are documented. This catalogue features both series one & two of the project and the 45 designers’...
40 Heroes
A project for “100 Friends” exhibition to raise fund for Phunk’s TRANSMISSION: PROJECT 2011.
Beauty by Nature
Branding for a beauty retail shop that carries natural beauty brands & products from around the world.
To Infinity and Beyond
My contribution for Browsing Copy (Series 02). Sections from the book are cut out and bind to form smaller books allowing a ‘see through’ effect and a glimpse of the contents.
iFly
Kyra’s new adventure. And very good at it too. She is the official ambassador of iFly Singapore. www.iflysingapore.com
Fashion
My work for Browsing Copy Project (Series 01). Titled: Reality. Shot by Visualmind. www.browsingcopy.com
Honest
Poster for an exhibition celebrating Dieter Rams’ 10 principles for good design. “Good Design is Honest” www.plusminusten.com www.coolhunting.com/design/plusminusten.php
Go Big Places
Join the tour, go places you’ve never seen before. Making use of useless stock images that I’ve collected through the years. Come back soon to see more amazing destinations…
Makeshake
Branding and identity for a milkshake shop. You can create your very own milkshake with the different flavors and mix-ins. Customized stickers are created to promote the unique proposition of the brand.
Read
I remembered when I first wanted to go into a design school. I didn’t even dare tell my parents. After 3 days in an engineering course, I told myself it didn’t feel right. I quitted school, forfeited 30% of my course fees and enrolled myself in a design school. My parents weren’t told after 6...
Afro
Poster for a retro furniture shop. Past work done in Kinetic with Pann Lim. This poster is archived at The Zurich Design Museum.
